Mazda
Artisan Red Premium
New Special Body Color Developed by Mazda
Mazda said that the color “combines an outstanding aesthetic appearance with a reduced environmental footprint.”
Mazda has introduced Artisan Red Premium, the fourth in its line of special colors, and although it presents some special considerations for painters, it should be within the ability of body shops to replicate.
Like Soul Crystal Red, the first color previously developed with Mazda’s Takuminuri painting technology, Artisan Red Premium is comprised of three layers: a clear layer, translucent paint layer, and a reflective/absorptive layer.
The translucent paint layer uses a high-chroma pigment that’s also used for Soul Crystal Red. For the reflective/absorptive layer, Mazda applied a technology that it said “more smoothly aligns aluminum flakes at regular intervals,” the same approach taken with the third Takuminuri color, Rhodium White Premium. Finally, the same improved jet black pigment used in Machine Gray, the second Takuminuri color, was used in Artisan Red Premium.
“This combination of technologies developed over a period of 10 years conveys brightness in highlights produced by strong reflection and the richness of shades created as light is soundly absorbed so as to achieve a balance between transparency and a mature profoundness,” the OEM said.
The new color will be introduced with the all-new 2024 CX-90, set to make its world debut in January 2024. Mazda said the color will be offered as a premium highlight for vehicles in its current lineups as well as forthcoming releases in its Large Product group, its name for its four mid-size crossover SUVs to be launched by the end of 2023.
“Mazda believes color to be a crucial element of what gives form to a vehicle; thus, we are focusing our efforts on developing colors that accentuate a dynamic and delicate expression in line with the Kodo – Soul of Motion – design theme,” the OEM said.
“Artisan Red Premium, the fourth Takuminuri color, was developed to extend the range of how the world views red, one of the colors symbolizing Mazda, as a culmination of the Takuminuri evolution to mark the 10th year since the first color Soul Red Premium was released.”
It said the color “conveys the connotation of a red color created by skilled artisans,” and “manifests a mature outlook that is more refined and sophisticated than previous special colors.” The word Takuminuri translates as “artisan coloring.”
We have just finished formulating Mazda Artisan Red Premium, so it is now available to be mixed and sent out straight away. Who will be the first in Australia to paint this amazing new colour?
